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Research fields

at the Department of Strategic Communication

Here are a few examples of research fields at the Department of Strategic Communication:

Internal communication: How does the management’s communication affect a company’s internal processes?

Crisis communication: What and how does an organisation communicate in order to prepare for and manage crises?

Communication processes for branding: The research analyses and discusses how companies communicate with consumers in order to reinforce their brand. How are value-generating strategies realised for different target groups? Another focus area is the brand seen from the perspective of the consumer.

New media and modern democracy: What role do social media – and how organisations manage them – play for a democratic society?

Organisations and society: What is the connection between organisational communication and societal phenomena?

Professionalism, expertise and ethics: What is the reality of professional life as a communications officer and what are the future trends?

Page Manager:

The Department of Strategic Communication
Lund University | Campus Helsingborg
Visiting address: Universitetsplatsen 2 Helsingborg
Postal address: Box 882, 251 08 Helsingborg, Sweden
Phone:
 +46 42-35 65 95
Email: info [at] isk.lu.se

Faculty of Social SciencesCampus Helsingborg