My research interests lie at the intersection of strategic communication, international relations and international development. I am particularly interested in how diplomats and organisations involved with diplomatic issues use communication to influence the conduct of foreign relations, particularly in light of the expansion of digital media and the new opportunities for networked relationships that they offer.
My most recent book is called British Public Diplomacy & Soft Power: Diplomatic Influence & Digital Disruption (Palgrave International Relations & Diplomacy Series, due out later in 2016), and covers the evolution of British diplomacy between 1995 and 2015. I am also author of New Public Diplomacy in the 21st Century (Routledge, 2013), which compares Swedish, US and British approaches to public, cultural and digital diplomacy. I am editor of Public Diplomacy & Development Communication: An Emerging Field of Study (CPD Perspectives Series, 2016), as well as a forthcoming special issue of the Journal of Place Branding & Public Diplomacy on the Nordic Region, and co-editor of the four-volume Encyclopedia of Diplomacy (Wiley-Blackwell, due out 2017). I am author of more than 20 journal articles and book chapters in leading international journals such as Communication Theory, New Media & Society, International Journal of Communication, Public Relations Review, Diplomacy and Statecraft, International Journal of Strategic Communication, Popular Communication, Hague Journal of Diplomacy and the Journal of International Relations & Development. I am part of several major international networks and regularly present my research to governments, think tanks and other interested organisations.
Prior to joining the Department of Strategic Communication in 2016, I was a postdoc at the Department of International Development at Oxford University, and at the Moody College of Communication at the University of Texas at Austin. I was also a non-residential research fellow at the University of Southern California Center on Public Diplomacy between 2013 and 2015. Previous to this, I have worked at Karlstad University, Uppsala University, Södertörn University College, and the Department of Journalism, Media & Communication at Stockholm University, where I completed my PhD in 2011.
(hämtat ur Lunds universitets publikationsdatabas)
- Digital containment : Revisiting containment strategy in the digital age
- GREAT : A Campaign Approach to Projecting Soft Power
- Gripengate : when the worlds of secret and public diplomacy collide
- Intersections Between Public Diplomacy & International Development : Case Studies in Converging Fields
- Introduction : Why the Nordic region?
- Nation branding’s governing aspects : Empowerment, discipline, surveillance
- Public Diplomacy
- Rethinking Diplomatic and Development Outcomes through Sport : Toward a Participatory Paradigm of Multi-Stakeholder Diplomacy
- The International Aid Transparency Initiative : Communication for Development or Public Diplomacy
- Toward a Common Standard for Aid Transparency : Discourses of Global Citizenship Surrounding the BRICS
- Towards a new conditionality? : The convergence of international development, nation brands and soft power in the British National Security Strategy
- “Sorry about the mess here in Sweden =(” : Theorising anti-immigration political advertising as public diplomacy
- 'Putting the GREAT back into Britain' : National identity, public-private collaboration & Transfers of brand equity in 2012's global promotional campaign
- Digital Diplomacy as Transmedia Engagement : Aligning Theories of Participatory Culture with International Advocacy Campaigns
- Diplomacy : Digital and Public
- Media Influence, Ontological Transformation, and Social Change : Conceptual Overlaps Between Development Communication and Public Diplomacy
- Strategic Communication Campaigns at the Foreign and Commonwealth Office : Managing Mediatization During the Papal Visit, the Royal Wedding, and the Queen’s Visit to Ireland
- A Contextualized Interpretation of PD Evaluation
- Articulating influence : Toward a research agenda for interpreting the evaluation of soft power, public diplomacy and nation brands
- Melissa Aronczyk, Branding the Nation: The Global Business of National Identity
- Political Economy of Development
- Strategic Narratives in US Public Diplomacy : A Critical Geopolitics
- The 2012 Olympics and its Legacies : State, Citizen and Corporate Mobilizations of the Olympic Spirit
- The mediatization of diplomacy