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Entry requirements and Selection

Admission to the Master’s Programme in Strategic Communication requires a Bachelor’s degree (180 ECTS) in Social Sciences, Humanities, or Economics and Management with a major (90 ECTS) in Strategic Communication, Media and Communication Studies, Journalism, Organization Studies, Marketing or equivalent.

Requirements

We regularly accept students with majors in equivalent subjects such as Political Sciences, Human Resources, Sociology, Digital Culture, Service Management, Fashion Science, Rhetoric etc. If you have a degree in another subject than the ones mentioned above, we recommend that you upload your bachelor thesis together with your application (se application).

In addition English language proficiency shall be demonstrated in one of the following ways:

  • IELTS score of 6.5 (with no section less than 5.5)
  • TOEFL paper-based score of 4.5 (scale 1-6) in written test and a total score of 575; internet based score of 20 (scale 0-30) and a total score of 90
  • Cambridge/Oxford – Advanced Certificate of Proficiency
  • A Bachelor’s degree from a university where English is the only language of instruction, according to the International Handbook of Universities
  • A pass on English course B (Swedish upper secondary school).

For more information about English proficiency requirements and exemptions, please read more here www.universityadmissions.se.

 

Selection

Applications to the programme are selected and ranked according to a combined assessment of the following criteria:


  • Academic record (grades on courses in bachelor degree, and grade on bachelor thesis/degree project)
  • Statement of purpose.

Remember that with the application, you must also write a Statement of purpose with a motivation to why you want to read the Master Programme in Strategic communication.
Initially, your Statement of purpose should state your name, the title of your bachelor thesis, and the subject of your major, and the name of college or university. In addition, you also have the opportunity to highlight two themes:

The reason that you are applying for the programme

You can tell us why you've searched the Master's Programme in Strategic communications, how the programme complements and deepens the knowledge and experiences from your bachelor's degree, and your personal goals with the programme.

Relevant practical experience

You are also able to cite previous work, voluntary work or placements relevant to strategic communication. Competence and skills in programs relevant to practical work tasks in the communications industry, e.g. in web publishing, graphic design and content management systems can be cited. Work experience, competence and skills should be verified with attached documentation e.g. letter of recommendations, reference letters etc. Please note that your statement of purpose must not exceed one page.

All documentation needs to be uploaded with your application. Find out more about how to send in or upload your documents at www.universityadmissions.se.

2020-11-03