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Edmund Communication talks branding and adoption communication with our master students

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Håkan Bengtsson (CEO) and Anna Haraldsson (consultant) at Edmund Communication participated in the master course Brand Communication.

They did a case exercise with the students and talked about the integration of branding in human resource management and how branding can support adoption communication within organisations. We were also joined by two adorable future brand experts who listened attentively to theories of brand control.

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