
Åsa Thelander
Lärare

Background
In 2002 I completed my PhD at Lund University in Media and Communication Studies at Lund University. I am now Associate Professor at the Department of Strategic Communication. I have served as Head of the former department of communication studies 2008-2011 and been programme coordinator for the Bachelor programme in Strategic communication. From 2003 until 2008 I was a Senior Lecturer at the Department of Service Management. During the same period I was programme coordinator for Retail Studies and Tourism Studies in the Service Management Programme. I was appointed excellent teaching practitioner (ETP) by the Faculty of Social Science in 2013.
Area of Research
My academic and research interest are focused on the relationship between consumers and organizations. In my dissertation I studied the role of advertising for consumers’ expectations on, experience of and memory from a charter trip. Since then I have been involved in a cross disciplinary and international research project on consumers’ relation to an international retail brand. I have also been involved in projects focused on crises communication. A recent research project consists of analysis of communication strategies for involving consumers in the brand. Other research areas of great interest are the role of visual communication, visual strategies and visual methods. Most studies are based on qualitative methodology such as interviews, observations and analyses of images.
Selection of recent projects
- Communication for innovation in urban environments. Communication opportunities and challenges for the urban renewal project H +. (2011-2013) Financed by Plattformen. Head of project.
- Co-creation in visual new media: Examining the experiences, conditions, and consequences. (2013-2014) Financed by NEMO.
Teaching
I teach a range of courses at undergraduate and post graduate level at the Department of Strategic Communication and other departments and programmes at Lund University. These courses and modules include qualitative methods and methodology, theories of consumption, risk and crises communication, branding and advertising. At present supervision of doctoral and master students take up most of my teaching involvement.
Publikationer
Visar av publikationer. Sorterade efter år och sen titel.
Place matters: expanding the research agenda for strategic communication
Cecilia Cassinger, Åsa Thelander
(2022) Research Handbook of Strategic Communication
Del av eller Kapitel i bokA new narrative about sustainability or a sustainable narrative? : Legitimation practices in consolidated government accounts before and after Agenda 2030
Henrik Rahm, Åsa Thelander
(2021) Fachsprache Journal of Professional and Scientific Communication, 43 p.2-21
Artikel i tidskriftBolag med statligt ägande och kommunikation : hybriditetens kommunikativa utmaningar
Åsa Thelander
(2021) Organisationer och kommunikation , p.193-220
Del av eller Kapitel i bokTeaching and learning regimes as an educational challenge and opportunity
Björn Badersten, Åsa Thelander
(2020) , p.12-20
Konferensbidrag: abstractKonsten att bygga en institution
Jesper Falkheimer, Mats Heide, Charlotte Simonsson, Åsa Thelander
(2020) 1666. 1999. 2000. 2020. Campus Helsingborg 20 år. , p.229-240
Del av eller Kapitel i bok1666. 1999. 2000. 2020. : Campus Helsingborg 20 år.
Malin Andersson, Cecilia Fredriksson, Annika Olsson, Josefine Östrup Backe, Hervé Corvellec, et al.
(2020)
BokVoicing the organization on Instagram: Towards a performative understanding of employee voice
Cecilia Cassinger, Åsa Thelander
(2020) Public Relations Inquiry, 9 p.195-212
Artikel i tidskriftCo-creation constrained: exploring gazes of the destination on Instagram
Cecilia Cassinger, Åsa Thelander
(2020) The Routledge Companion to Media and Tourism
Del av eller Kapitel i bokPerforming Instagram photography and the disciplining gaze
Cecilia Cassinger, Åsa Thelander
(2019)
Konferens - annatThe Security Guard and the Boy : Organisational Crisis Responses to Iconic Imagery
Cecilia Cassinger, Åsa Thelander
(2018)
Konferensbidrag: abstractInstagram photography as embodied practice: performances and gazes
Cecilia Cassinger, Åsa Thelander
(2018)
Konferensbidrag: abstractIn the eye of the storm: Organisational response strategies to visually generated crisis
Cecilia Cassinger, Åsa Thelander
(2018)
Konferensbidrag: abstractSpaces of identity in the city : Embracing the contradictions
Cecilia Cassinger, Åsa Thelander
(2017) Routledge Studies in Critical Marketing , p.70-81
Del av eller Kapitel i bokCurated Participation : – A Study of Everyday Photography in Organizational Communication Strategy
Cecilia Cassinger, Åsa Thelander
(2017)
Konferensbidrag: abstractBrand new images? Implications of Instagram photography for place branding
Åsa Thelander, Cecilia Cassinger
(2017) Media and Communication, 5
Artikel i tidskriftVisualising crisis: smartphone photography in emergency events
Cecilia Cassinger, Åsa Thelander
(2016)
Konferensbidrag: abstractRotation curation on Instagram: a cultural practice perspective on participation
Cecilia Cassinger, Åsa Thelander
(2016) Strategic Communication, Social Media and Democracy: The Challenge of the Digital Naturals
Del av eller Kapitel i bokCurated images : Using visual social media to increase engagement among employees in a public organisation
Cecilia Cassinger, Åsa Thelander
(2016)
Konferensbidrag: abstractThe challenge of internal stakeholder support for co-creational branding strategy
Åsa Thelander, Filippa Säwe
(2015) Public Relations Inquiry, 4 p.323-341
Artikel i tidskriftThe role of frames in a co-creation process
Filippa Säwe, Åsa Thelander
(2015) International Journal of Quality and Service Sciences, 7 p.442-457
Artikel i tidskriftFramväxten av strategisk kommunikation – att bygga en institution
Jesper Falkheimer, Mats Heide, Charlotte Simonsson, Åsa Thelander
(2015) Samhällsvetenskapliga fakulteten i Lund – en vital 50-åring , p.270-280
Del av eller Kapitel i bokIs there an Instagram gaze? Social conventions governing amateur photography on visual social media
Cecilia Cassinger, Åsa Thelander
(2015)
Konferensbidrag: abstractVisuality and crisis communication
Cecilia Cassinger, Åsa Thelander
(2015)
Konferensbidrag: abstractVisuella metoder i kvalitativa intervjuer
Åsa Thelander
(2014) Kvalitativa metoder i strategisk kommunikation , p.59-73
Del av eller Kapitel i bokKvalitativ analys inom strategisk kommunikation
Jörgen Eksell, Åsa Thelander
(2014) Kvalitativa metoder i strategisk kommunikation , p.197-213
Del av eller Kapitel i bokCity branding involving new media – implications for citizen participation
Cecilia Cassinger, Åsa Thelander
(2014)
Konferensbidrag: abstractInledning
Åsa Thelander, Jörgen Eksell
(2014) Kvalitativa metoder i strategisk kommunikation , p.15-25
Del av eller Kapitel i bokKonst som talar eller tilltalar; en utvärdering av projektet Konst i det offentliga rummet - experimentarena Helsingborg
Filippa Säwe, Åsa Thelander
(2013)
RapportClashing rationales when using art events for visual urban renewal
Åsa Thelander, Filippa Säwe
(2012)
KonferensbidragArt events as a communication strategy in place branding
Åsa Thelander, Filippa Säwe
(2012)
KonferensbidragStandardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
Steve Burt, Ulf Johansson, Åsa Thelander
(2011) Journal of Retailing and Consumer Services, 18 p.183-193
Artikel i tidskriftKulturinstitutioner och strategisk kommunikation
Åsa Thelander, Karolina Rosenqvist
(2011) Strategisk kommunikation, Forskning och praktik , p.283-306
Del av eller Kapitel i bokA standardised approach to the world? IKEA in China
Burt Steve, Ulf Johansson, Åsa Thelander
(2010) Consuming IKEA; Different perspectives on consumer images of a global retailer , p.47-72
Del av eller Kapitel i bokConsuming IKEA, Different perspectives on consumer images of a global retailer
(2010) Lund Studies in Economics and management 118
BokRetailer image - Conceptualisation, formation, methods and perspectives in previous research
Steve Burt, Ulf Johansson, Åsa Thelander
(2010) Consuming IKEA, Different perspectives on consumer images of a global retailer , p.1-24
Del av eller Kapitel i bokWhat does it all mean? Summing up a research project
Steve Burt, Ulf Johansson, Åsa Thelander
(2010) Consuming IKEA; Different perspectives on consumer images of a global retailer , p.237-246
Del av eller Kapitel i bokIKEA's image in three countries
Åsa Thelander, Charlotte Hansson, Fredrik Hansson, Ulf Johansson
(2010) Consuming IKEA; different perspectives on consumer images of a global retailer , p.111-130
Del av eller Kapitel i bokStudying image - a visual methodological approach
Åsa Thelander
(2010) Consuming IKEA; Different perspectives on consumer images of a global retailer , p.25-46
Del av eller Kapitel i bokIKEA's image in three countries
Åsa Thelander, Ulf Johansson
(2010) Consuming IKEA; Different perspectives on consumer images of a global retailer , p.73-96
Del av eller Kapitel i bokPublikstrategier för Dunkers kulturhus
Jesper Falkheimer, Mats Heide, Karolina Rosenqvist, Åsa Thelander
(2010)
RapportThe Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?
Steve Burt, Ulf Johansson, Åsa Thelander, Johan Anselmsson
(2010) Consuming IKEA; Different perspectives on consumer images of a global retailer , p.97-110
Del av eller Kapitel i bokNewspapers - image formation agents for retailers?
Åsa Thelander, Charlotte Hansson, Fredrik Hansson, Ulf Johansson
(2009) Medien im Marketing; Optionen der Unternehmenskommunikation , p.429-451
Del av eller Kapitel i bokA standardised approach to the world? IKEA in China
Ulf Johansson, Åsa Thelander
(2009) International Journal of Quality and Service Sciences, 1 p.199-219
Artikel i tidskriftHushåll på elmarknaden; Information och agerande
Åsa Thelander
(2008) Elforsk rapport, 09:08
RapportAtt sätta en plats på kartan - Mediernas betydelse för platsmarknadsföring
Jesper Falkheimer, Åsa Thelander
(2007) Plats som produkt. Kommersialisering och paketering , p.129-145
Del av eller Kapitel i bokNewspapers - image formation agents for retailers?
Åsa Thelander, Charlotte Hansson, Fredrik Hansson, Ulf Johansson
(2007)
KonferensbidragPublikstrategier vid Kulturen i Lund
Jesper Falkheimer, Karolina Falkheimer, Mats Heide, Åsa Thelander
(2007)
RapportTransferring International Retail Image Internationally
Ulf Johansson, Åsa Thelander
(2007) The European Retail Digest, 53 p.9-11
Artikel i tidskriftRetail Image As Seen Through Consumers' Eyes: Studying international retail image through consumer photographs of stores
Steve Burt, Ulf Johansson, Åsa Thelander
(2007) International Review of Retail Distribution & Consumer Research, 17 p.447-467
Artikel i tidskriftBlank Spaces. The Mediation of Nature in Travel Advertisements
Åsa Thelander
(2006) Geographies of Communication. The Spatial Turn in Media Studies , p.139-153
Del av eller Kapitel i bokDimensions of consumer image of a global retailer
Ulf Johansson, Åsa Thelander
(2006)
KonferensbidragRetail Image As Seen Through Consumers’ Eyes
Steve Burt, Ulf Johansson, Åsa Thelander
(2005)
KonferensbidragEn resa till naturen på reklamens villkor
Åsa Thelander
(2002) Lund Studies in Media and Communcation
DoktorsavhandlingHur nära kan man tillåta sig att komma? Att pendla mellan närhet och distans i forskningsprocessen
Helena Sandberg, Åsa Thelander
(2000) Vilken metod är bäst - ingen eller alla? Metodtillämpning i medie- och kommunikationsvetenskap , p.198-221
Del av eller Kapitel i bokHur nära kan man tillåta sig att komma? Att pendla mellan närhet och distans i forskninhgsprocessen
Helena Sandberg, Åsa Thelander
(2000) Vilken metod är bäst - ingen eller alla? Metodtillämpning i medie- och kommunikationsvetenskap , p.198-221
Del av eller Kapitel i bokSäger en bild mer än tusen ord?
Åsa Thelander
(2000) Vilken metod är bäst - ingen eller alla? Metodtillämpning i medie- och kommunikationsvetenskap , p.140-158
Del av eller Kapitel i bokGender Differences in Environmental Impacts from Patterns of Transportation. A case study from Sweden
Annika Carlsson-Kanyama, Anna-Lisa Lindén, Åsa Thelander
(1999) Society & Natural Resources, 12 p.355-369
Artikel i tidskriftThe Role of the Mass Media in Environmental Concern
Kristina Juraitë, Åsa Thelander
(1999) Social Processes and the Environment: Lithuania and Sweden , p.29-67
Del av eller Kapitel i bokMöten på fältet. Kvalitativ metod i teori och praktik
Charlotte Simonsson, Malin Hjorth, Helena Sandberg, Åsa Thelander
(1998) Working Paper, 1998:1
RapportMiljöhot och medborgaroro: en rapport från Hallandsås hösten 1997
Helena Sandberg, Åsa Thelander
(1998) Meddelande 175:1, 175:1
RapportMöten på fältet. Kvalitativ metod i teori och praktik
Charlotte Simonsson, Malin Hjorth, Helena Sandberg, Åsa Thelander
(1998)
Working paperOro för miljön? En analys av oron bland Bjärebor i samband med händelserna vid Hallandsås
Åsa Thelander
(1998) Lagen, rätten och den sociala tryggheten: Tunnelbygget genom Hallandsåsen, 14 p.109-132
Del av eller Kapitel i bokEnvironment and Behaviour in a Swedish Metropolitan Area
Anna-Lisa Lindén, Åsa Thelander, Åsa Waldo
(1997) Thinking, Saying, Doing. Sociological Perspectives on Environmental Behaviour , p.82-103
Del av eller Kapitel i bokWhat goes around comes around - the effect of values upon adolescents' attitudes towards environment and media behaviour
Åsa Thelander
(1997) Thinking, Saying, Doing, Research Report 1997:2 p.26-42
Del av eller Kapitel i bokMalmöbon och närmiljön. Värderingar, behov och beteenden.
Åsa Thelander, Åsa Waldo, Anna-Lisa Lindén
(1996) Rapport från forskargruppen Boende och bebyggelse
Rapport