Javascript är avstängt eller blockerat i din webbläsare. Detta kan leda till att vissa delar av vår webbplats inte fungerar som de ska. Sätt på javascript för optimal funktionalitet och utseende.

Webbläsaren som du använder stöds inte av denna webbplats. Alla versioner av Internet Explorer stöds inte längre, av oss eller Microsoft (läs mer här: * https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Var god och använd en modern webbläsare för att ta del av denna webbplats, som t.ex. nyaste versioner av Edge, Chrome, Firefox eller Safari osv.

åsa

Åsa Thelander

Lärare

åsa

Curated Participation : – A Study of Everyday Photography in Organizational Communication Strategy

Författare

  • Cecilia Cassinger
  • Åsa Thelander

Summary, in English

Visuals are ubiquitous in strategic communication involving social media and there are high expectations on what visual social media can accomplish with regards to creating engagement among people. The research aim in this paper is to examine how employees experience curating images in social media as part of an organization’s strategic communication. The reasoning is based on an empirical study of curated participation at the photo-sharing platform Instagram to improve the reputation of a large public hospital. Drawing on Goffman’s (1959) dramaturgical theory of social life, the paper approaches the conditions of participation and employee engagement as a performance. It is argued that participation is shaped by the stage of the social media site and by negotiations between participants and the imagined audience. The study sheds light on the social conventions that underpin the performance of participation at visual social media platforms and point to the implications for employee engagement.

Avdelning/ar

  • Institutionen för strategisk kommunikation

Publiceringsår

2017

Språk

Engelska

Dokumenttyp

Konferensbidrag: abstract

Ämne

  • Media and Communications

Nyckelord

  • visual studies
  • employee engagement
  • performance
  • participation
  • strategic communication

Conference name

Annual Conference of the International Communication Association, 2017

Conference date

2017-05-25 - 2017-05-29

Conference place

San Diego, United States

Status

Published