Performing Instagram photography and the disciplining gaze
Summary, in English
A dramaturgical perspective (Goffman, 1959) is adopted to understand how the participants perform and make sense of photography. The concept of gaze (Urry, 1990) is introduced in order to analyse and discuss social conventions and norms that guide the performances and have consequences for the photographs taken.
The findings of the study point to the tensions between different gazes and how they discipline participants’ imaginations. Hence, the inclusion of social media in communication strategies does not necessarily reinvigorate images of the place or the organisation, since conventional gazes govern photography practice on social media. The study elucidates how a visual practice is socially constrained, which results in that only certain aspects are made visible and regarded as photo worthy, while others remain unseen.
- Institutionen för strategisk kommunikation
Konferens - annat
- Communication Studies
- disciplinary power
- Instagram take-over
International Communication Association (ICA) 2019
2019-05-24 - 2019-05-28
Washington DC, United States