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Cecilia Cassinger

Place branding, brand communication, communication geography, sustainability, activism, cities

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Power and performativity in sharing economy organizing

Författare

  • Cecilia Cassinger
  • Mia Larson

Summary, in English

This paper deals with the enactment of power in and through a sharing economy business model. The objective of research is to understand business models as a kind of narrative performance that mobilise labour, capital and users on a startup platform within adventure tourism. The paper elaborate on the dynamics between performances and power in terms of how the narratives performed by the platform organisation can influence actors in terms of their emotions and identity. Drawing on a longitudinalstudy of the process of organising in a sharing startup, involving interviews and participant observation of work meetings, the paper identifies three different narratives that the founder of the platform performs in order to gain influence. It is argued that sharing organisations relies on a fuzzy ideology that is not transferable to all platform-based startups and that the lure of sharing needs to be treated with caution.

Avdelning/ar

  • Institutionen för strategisk kommunikation
  • Institutionen för service management och tjänstevetenskap

Publiceringsår

2019

Språk

Engelska

Dokumenttyp

Konferens - annat

Ämne

  • Economics and Business

Nyckelord

  • sharing economy
  • action research
  • narrative performativity
  • ideology
  • power

Conference name

EGOS 2019

Conference date

2019-07-03 - 2019-07-06

Conference place

Edinburgh, United Kingdom

Status

Published

Projekt

  • The Digital City and the Sharing Economy: Potentials and Problems.