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Cecilia Cassinger

Place branding, brand communication, communication geography, sustainability, activism, cities


Communicating anti-tourism – movement, protest, phobia


  • Cecilia Cassinger

Summary, in English

The increasing number of tourists to urban destinations such as, Amsterdam, Barcelona, Dubrovnik, Hong Kong, and Rio de Janeiro cause a range of problems related to conflicts between visitors and residents, lack of accessibility to different areas in the cities, and damage to green spaces (Joppe, 2018; Novy, 2018). The growth focused strategies of urban destinations have created an unstainable tourism situation, which affects residents’ wellbeing and quality of life detrimentally (Milano, Novelli & Cheer, 2019) In consequence, anti-tourism protests, riots and tourismphobia have emerged as reactions to problems of overtourism (e.g. Novy and Colomb, 2013; Colomb and Novy, 2016 ). Yet, there is scarce research on how anti-tourism movements differ amongst each other across contexts and from other types of social movements. In this paper we conduct a focused literature review of anti-tourism movements and tourismphobia through the lens of strategic communication (Werder, 2006). Our focus is on how anti-tourism is communicated to bring about social and political change. Communication strategies and tactics that collective actors use to influence publics, public policy, and social norms and values are mapped and analysed. Examples of strategies and tactics that are included in the analysis are formulations of problems and solutions to contested issue, campaign and message strategies, framing techniques, level of stakeholder involvement, positioning to gain legitimacy, media coverage, and communication activities. On the basis of the analysis, typical strategies of communicating anti-tourism are constructed and discussed. The strategies differ from each other in terms of execution, but share similar communication-based political agendas (cf. Bennett, 2003) that are intertwined with local issues, which makes it difficult to form a collective identity around which to organise on a global level.
Keywords: anti-tourism movement, tourismphobia, urban destinations, communication
ReferencesBennett, W. (2003) Communicating global activism. Information, Communication & Society, 6(2), 143-168.Colomb, C., & Novy, J. (2016) Protest and resistance in the tourist city. London: Routledge.Joppe, M. (2018) Tourism policy and governance: Quo vadis?. Tourism Management Perspectives, 25, 201–204.Milano, C., Novelli, M. & Cheer, J. (2019) Overtourism and tourismphobia: A journey through four decades of tourism development, planning and local concerns. Tourism Planning and Development,, J., & Colomb, C. (2013) Struggling for the right to the (creative) city in Berlin and Hamburg: new urban social movements, new ‘spaces of hope’?. International Journal of Urban and Regional Research, 37(5), 1816-1838.Novy, J. (2018) Urban tourism as a bone of contention: four explanatory hypotheses and a caveat. International Journal of Tourism Cities, 5(1), 63-74.Werder, K. P. (2006) Responding to activism: An experimental analysis of public relations strategy influence on attributes of publics. Journal of Public Relations Research, 18(4), 335-356.


  • Institutionen för strategisk kommunikation






Konferensbidrag: abstract


  • Economic Geography


  • anti-tourism
  • protest
  • strategic communication
  • activism
  • Tourismphobia

Conference name

28th Nordic Symposium on Tourism and Hospitality Research

Conference date

2019-10-23 - 2019-10-25

Conference place

Roskilde, Denmark




  • Rethinking urban tourism development: Dealing with sustainability in the age of over-tourism