Javascript är avstängt eller blockerat i din webbläsare. Detta kan leda till att vissa delar av vår webbplats inte fungerar som de ska. Sätt på javascript för optimal funktionalitet och utseende.

Webbläsaren som du använder stöds inte av denna webbplats. Alla versioner av Internet Explorer stöds inte längre, av oss eller Microsoft (läs mer här: * https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Var god och använd en modern webbläsare för att ta del av denna webbplats, som t.ex. nyaste versioner av Edge, Chrome, Firefox eller Safari osv.

cc

Cecilia Cassinger

Place branding, brand communication, communication geography, sustainability, activism, cities

cc

Performing Instagram photography and the disciplining gaze

Författare

  • Cecilia Cassinger
  • Åsa Thelander

Summary, in English

This paper approach participation in visual promotional strategies as a novel form of public performance. The paper examines the social rules and conventions of photography practices on visual social media platforms in a qualitative study of how 30 participants in so-called Instagram takeovers make sense of and perform photography as an embodied visual practice situated in time and space.
A dramaturgical perspective (Goffman, 1959) is adopted to understand how the participants perform and make sense of photography. The concept of gaze (Urry, 1990) is introduced in order to analyse and discuss social conventions and norms that guide the performances and have consequences for the photographs taken.
The findings of the study point to the tensions between different gazes and how they discipline participants’ imaginations. Hence, the inclusion of social media in communication strategies does not necessarily reinvigorate images of the place or the organisation, since conventional gazes govern photography practice on social media. The study elucidates how a visual practice is socially constrained, which results in that only certain aspects are made visible and regarded as photo worthy, while others remain unseen.

Avdelning/ar

  • Institutionen för strategisk kommunikation

Publiceringsår

2019

Språk

Engelska

Dokumenttyp

Konferens - annat

Ämne

  • Communication Studies

Nyckelord

  • photography
  • performativity
  • gaze
  • disciplinary power
  • Instagram
  • Instagram take-over

Conference name

International Communication Association (ICA) 2019

Conference date

2019-05-24 - 2019-05-28

Conference place

Washington DC, United States

Status

Published