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Master students presenting papers at academic conference EUPRERA

From the left: Aryna-Alexandra Creangă, Anastasia Kapodistria and Yiyun Zhu

Three first-year Master students at the Master’s programme in Strategic communication have been selected to present their papers at the European Public Relations Education and Research Association (EUPRERA) congress to be held in October 2021.

The students have worked on their papers during the course “Qualitative methods” and their Lecturer Leysan Storie will continue to work with the students on preparing the papers for submission in the end of June.

Below you will find informaiton about the papers and titles are presented:

Aryna-Alexandra Creangă

Feminist crisis communication and ethics of care: An analysis of crisis communication messages from First Minister of Scotland, Nicola Sturgeon, during Covid-19 pandemic.

This study examines what was the feminist approach of the political crisis communication adopted by the First Minister of Scotland, Nicola Sturgeon, from the start of the Covid-19 pandemic until the end of December 2020. It identifies the feminist values that shaped her crisis communicational approach through a content analysis implemented on a selection of speeches delivered at media briefings. The analysis is conducted using the theory of ethics of care, with a focus on four concepts related to it, namely: delayed reciprocity, social change, sense of responsibility, and relationality. The study, further on, detects patterns shaped mostly by feminist values gathered under the umbrella of longing for social change and sense of responsibility and identifies specific contexts while each of the analyzed concepts was used, how often and together with each other one. The results also show that three other feminist traits participate strongly in building the given speeches, which can be summarized in a sense of gratitude, personal honesty, and wellbeing for others.

Aranya comments: “- I was really happy that our lecturer Leysan Storie presented us the opportunity of applying with our papers for the EUPRERA Congress, which will happen in October in Spain, and even if I took the chance to apply, it was a surprise for me that the paper was accepted and that I was invited to present it at the Congress.

For me, it will be the first time I will experience this and I am looking forward to it.”

Anastasia Kapodistria

The framing Of COVID-19 pandemic in populist discourse: The cases of Greece and Spain.

The paper examines how the Greek and Spanish politicians (Prime Minister and Head of the Opposition party) present COVID-19 pandemic in their public statements and whether the ongoing crisis has augmented the use of populist discourse in this two concrete societies.

Anastasia comments: “- I am very honoured and happy to participate in an International academic conference; It is very important to know that ,through the courses of our Masters programme, we have the opportunity to contribute with our papers and gain our first experience both of writing an academic paper but also presenting it and receiving feedback from other scholars. In this way, students can understand that Strategic Communication is a fruitful path as a professional and a growing discipline, open for further research. “

Yiyun Zhu

Indirect communication and brand avoidance among consumers: An insight from female-targetted brands in China.

Yiyun says: “- Being curious about why certain consumer groups would avoid brands that are designed to target them and how media influence plays a role in it, I conducted this study with young female consumers in first-tier Chinese cities as interviewees. Their multiple identities and the complexity of the socio-economic environment in China provide an interesting insight into the possible impact of public opinion on the effectiveness of brand communication strategies.

This is my first time approaching qualitative research, I am appreciative of the feedback and help I received from my lecturer. It is enjoyable for me to explore how people interact in this society, I have learned a lot through this process and hope to pursue further study in this area.”