The number of tourists in cities is expected to rise in the future, bringing with it an increase in problems that affect cities’ sustainability. These problems vary in nature, so there is a need for broad solutions. It is therefore insufficient to work according to a single approach to sustainability, as a range of perspectives – ecological, social, cultural, economic and communicative – are also important.

The project is conducted as a collaboration between the Department of Strategic Communication and the Department of Service Management and Service Studies at Campus Helsingborg, Lund University. Participating in the project are Jörgen Eksell, Maria Månsson, Cecilia Cassinger, Michael Johansson, Jan Henrik Nilsson and Lena Eskilsson. The project’s approach stems from strategic communication, service innovation and environmental strategy, which are important perspectives in the strategies the project will present.

A study of the tourist city Helsingborg and its twin cities Pärnu in Estonia and Dubrovnik in Croatia will be conducted in order to develop innovative knowledge and strategies to combat the problems caused by increased tourism. Other important tourist cities, such as Stockholm and Copenhagen will also be included in the study.

For more information, please contact:
Jörgen Eksell (project manager)
Email: jorgen [dot] eksell [at] isk [dot] lu [dot] se (jorgen[dot]eksell[at]isk[dot]lu[dot]se)
Phone: +46 42 356617

Maria Månsson (project manager)                   
Email: maria [dot] mansson [at] isk [dot] lu [dot] se (maria[dot]mansson[at]isk[dot]lu[dot]se)
Phone: +46 42 356547