The degree projects focus on different aspects of strategic communication within the department programmes.
Scholarship holders 2015
Marknadsföreningen in Helsingborg (The Market Association of Helsingborg) scholarship of SEK 7 500, Master’s level
- Christofer Gaude and Celine Bisgaard Olsen, Show Me What You Share and I’ll Tell You Who You Are – A Study into Consumers’ Willingness to Share Viral Marketing
The City of Helsingborg scholarship of SEK 10 000, Bachelor’s level
- Cornelia Böttiger and Julia Karlsson, Konst, komposter och gemenskap. När hållbarheten slog rot i Hökarängen (Art, Composts and Community. When Sustainability Became Rooted in Hökarängen)
Best degree projects at the Master’s level
- Rickard Andersson, Kommunikatören som meningsfacilitator – Kommunikatörens strategiska arbete med kommunikation (The Communication Officer as a Purpose Facilitator – the Communication Officer’s Strategic Work with Communication)
- Kenneth Rönholt, The Art of Falsifying. A grounded Theory of Communication Advisors’ Use of Social Media to Create Perceived Authenticity of Top Politicians
- Alba Chiara di Bari, Twitter is not for Everyone. Political Public Relations of the Italian Prime Minister Matteo Renzi
Best degree projects at the Bachelor’s level
- Isabelle Himmelstrand and Nicolas Rodriguez Bolin, Den skräddarsydda sanningen. En kvalitativ studie om den alternativa mediesajten Avpixlat (The Customised Truth. A Qualitative Study of the Alternative Media Site Avpixlat)
- Martina Fransson and Ylva Nilsson, Sökmotoroptimering – mer än synlighet online. En kvalitativ studie om svenska universitets strategiska arbete med sökmotoroptimering ur ett varumärkesperspektiv (Search Engine Optimisation – More than Visibility Online. A Qualitative Study of Swedish Universities’ Strategic Work with Search Engine Optimisation from a Brand Perspective)