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Seven degree projects receive special recognition during this year’s graduation ceremonies


During this year’s graduation ceremonies, both Bachelor’s students at Helsingborg’s Arena and the department’s Master’s students at the University Auditorium in Lund were awarded scholarships and honourable mentions for best degree projects.

The degree projects focus on different aspects of strategic communication within the department programmes.

Scholarship holders 2015

Marknadsföreningen in Helsingborg (The Market Association of Helsingborg) scholarship of SEK 7 500, Master’s level

  • Christofer Gaude and Celine Bisgaard Olsen, Show Me What You Share and I’ll Tell You Who You Are – A Study into Consumers’ Willingness to Share Viral Marketing

The City of Helsingborg scholarship of SEK 10 000, Bachelor’s level

  • Cornelia Böttiger and Julia Karlsson, Konst, komposter och gemenskap. När hållbarheten slog rot i Hökarängen (Art, Composts and Community. When Sustainability Became Rooted in Hökarängen)

Best degree projects at the Master’s level

  • Rickard Andersson, Kommunikatören som meningsfacilitator – Kommunikatörens strategiska arbete med kommunikation (The Communication Officer as a Purpose Facilitator – the Communication Officer’s Strategic Work with Communication)
  • Kenneth Rönholt, The Art of Falsifying. A grounded Theory of Communication Advisors’ Use of Social Media to Create Perceived Authenticity of Top Politicians
  • Alba Chiara di Bari, Twitter is not for Everyone. Political Public Relations of the Italian Prime Minister Matteo Renzi

Best degree projects at the Bachelor’s level

  • Isabelle Himmelstrand and Nicolas Rodriguez Bolin, Den skräddarsydda sanningen. En kvalitativ studie om den alternativa mediesajten Avpixlat (The Customised Truth. A Qualitative Study of the Alternative Media Site Avpixlat)
  • Martina Fransson and Ylva Nilsson, Sökmotoroptimering – mer än synlighet on­line. En kvalitativ studie om svenska universitets strategiska arbete med sökmotoroptimering ur ett varumärkesperspektiv (Search Engine Optimisation – More than Visibility Online. A Qualitative Study of Swedish Universities’ Strategic Work with Search Engine Optimisation from a Brand Perspective)