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WORKSHOP - How to act when the crises come

Man with mask.
Participants will take place in a realistic crisis communication simulation, where they will take on the role of a communicator in the midst of a crisis.

Welcome to a workshop on how to take action and operate in an ever-shifting and often confounding environment. The workshop includes a realistic crisis communication simulation.

In a tailor-made session for Lund University, an EU communication specialist will introduce participants to the principles of crisis communication and present some case studies of how they have been applied in the context of COVID communication. 

Following this, participants will take place in a realistic crisis communication simulation, where they will take on the role of a communicator in the midst of a crisis. This dynamic experience will give students a taste of what it is like to be a crisis communicator, operating in an ever-shifting and often confounding environment.

About the speaker

Tom Moylan is steeped in EU communication. In the European Commission, he has worked as a digital communication specialist, a speechwriter and most recently an adviser to the Director-General for Communication. He lectures on crisis communication and new media in Vesalius College and synthesises his ideas and approaches in a personal newsletter called Speaking Moylanguage. 

Please note, the work-shop will be in English. You need to register in order to get the link to the workshop (maximum 30 participants). Link for registration: https://forms.gle/mpexWRYyPaYdWWqs9 

  • When? 15:th of February, 17–19.30
  • Where? Zoom (you need to register to get the link)
  • For whom? Students interested in crises communication
  • Language? English
  • Host? Institutionen för Strategisk kommunikation
  • For further questions, please contact: anamaria [dot] dutceac_segesten [at] eu [dot] lu [dot] se (anamaria[dot]dutceac_segesten[at]eu[dot]lu[dot]se)