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Entry requirements and Selection

Admission to the Master’s Programme in Strategic Communication requires a Bachelor’s degree (180 ECTS) in Social Sciences, Humanities, or Economics and Management including 90 credits in Strategic Communication, Media and Communication Studies, Journalism, Organization Studies, Marketing or the equivalent.


We regularly accept students with majors in equivalent subjects such as Political Sciences, Human Resources, Sociology, Digital Culture, Service Management, Fashion Science, Rhetoric etc.

In addition English language proficiency shall be demonstrated in the following way:

A good command of English language both spoken and written, equivalent to English 6/B (advanced) proficiency in the Swedish seconday system, is required. Equivalence assessments will be made according to national guidelines.

For more information about English proficiency requirements and exemptions, please read more here.


The applicant's estimated capacity to complete the programme is the major overall criterion for selection. Students who fulfil the specific eligibility requirements are selected according to previous study results (grades on courses and degree project in the BA degree), proficiency in English and a letter of intent.

Instructions for the letter of intent

The letter of intent is used in the ranking of applications to Master of Science Programme in Strategic Communication. The letter of intent should convince the selection committee that you have a clear commitment to the programme.

Initially, your letter of intent should state your name, the title of your bachelor thesis, and the subject of your major, and the name of the University. If you have not written a bachelor thesis in your programme you can highlight another degree project. If you are in your last year of studies and have not finished your thesis you can highlight a preliminary title of your thesis.

In addition, you also have the opportunity to highlight two themes:

1. The reason that you are applying for the programme

You can tell us why you've applied to the Master's Programme in Strategic communications, how the programme complements and deepens knowledge, skills and experiences from your bachelor's degree, and of course your personal goals with the programme.

2. Relevant practical experience

You are also able to cite previous work, voluntary work or placements relevant to strategic communication. Competence and skills in programs relevant to practical work tasks in the communications industry, e.g. in web publishing, graphic design and content management systems can be cited. Work experience, competence and skills should be verified with attached documentation e.g. CV and letter of recommendations, or reference letters etc. Please note that your letter of intent must not exceed one page.

All documentation needs to be uploaded with your application. Find out more about how to send in or upload your documents at

Page Manager:

The Department of Strategic Communication
Lund University | Campus Helsingborg
Visiting address: Universitetsplatsen 2 Helsingborg
Postal address: Box 882, 251 08 Helsingborg, Sweden
 +46 42-35 65 95
Email: info [at] isk [dot] lu [dot] se

Faculty of Social SciencesCampus Helsingborg