Why did you choose to study the Master’s programme in Strategic Communication at Lund University?
I consider Lund University is one of the most reputable university in Scandinavia and Europe. The strategic communication programme could enhance my knowledge and skills to prepare my self the challenge of competitive business in an international setting. Having the opportunity being exposed in International community giving me better grasp on the latest issue, trend and future challenges.
What is the best part of this programme and why?
The programme accommodates the latest communication trends such as digital media, social media, nation branding and integrates it with marketing communication and leadership. I can have holistic insights beyond communication perspectives and implemented the structure and analytical thinking to many different cases or situation. Having more than 20 different nationalities in the class is a valuable experience to develop my intercultural exchange process to improve further insights from the international communication aspect.The department also very flexible to address student feedback to maximize the learning outcome for the international student.
In what way have your studies changed on how you look upon communication?
The programme improves my perspective in communication from technical competencies into strategic management aspect of communicating. Studying strategic communication definitely robust my confident interacting with international communities and my capability to become communication professionals.The combination between theoretical and practical knowledge give direction to cover many oversight aspects in the way we communicate. The rise of social media has escalated an organization challenges to communicate in an innovative and extraordinary way of communicating. And strategic communication is one of the tools to equip me to keep up with the pace of the world current changes.
What are your future dreams?
My dreams are to establish my position in a reputable world-class company that shares the same values and could enhance the development of my knowledge and skills. I have high interest in branding, digital media, and strategic thinking. Hopefully, my knowledge and capabilities could contribute the development of my country.
How is it to live and study in Sweden?
It is the best years of my life having wonderful and valuable experience living in Sweden. I can feel the equality and respect from the people even though I have a different national and religious background, the innovations, the beauty of its nature, the study environment and many others. The opportunity is dream come true for me and it was the best decision I took that define my future and shape me to who I become tomorrow.