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Mattias Hallén

Student at Master's Programme in Strategic Communication

Why did you choose to study the Master’s programme in Strategic Communication at Lund University?

I graduated with a bachelor in media- and communication science and I felt that I wanted to deepen my knowledge in how to think strategically. I developed an interest in especially branding and public relations when studying my bachelor, and the Master’s programme in Strategic Communication at Lund University seemed the perfect way to learn more about this, and of course many more subjects. Lund University has a great reputation and the department of Strategic Communication is one of the best in Europe, These things, and the fact that I wanted to spend my time in an international environment motivated me to apply for this programme. It was an easy choice as soon as I knew that I wanted to study a master in communication.

What is the best part of this program and why?

The best part of this programme is definitely the diversity. The diversity of tasks given throughout the programme, the diversity of people with different backgrounds and the diversity of courses offered. No one day is like another and that is what keeps me motivated the most. Because of these three factors, I have grown and learnt much about leading projects, to communicate efficiently with other cultures and I have learnt much about the field of strategic communication from a holistic point of view.

In what way have your studies changed on how you look upon Communication?

I knew from before that strategic communication is an interdisciplinary field, but during the programme I come to realise how broad it actually is, and how much you are learning about other academic disciplines as well. Communication is not something you can do alone very efficient, you should always learn from other people, no matter what background they have. By asking other people about their opinions you get a more holistic perspective and to communicate with a holistic perspective is much more efficient in order to achieve great results. We have studied, besides strategic communication; leadership, psychology and cultures, which is essential parts of strategic communication and this has really helped me in developing my skills as a strategic communicator.

What are your future dreams?

In the future, I see myself working with branding in a well-known organization, the dream would be to land a job at Oatly, working strategically with their branding. However, since I am interested in sports too, I would want to work for a football club somewhere in Europe as well, there are so many opportunities out there. What I know for sure is that I want to pursue a career abroad, and maintain the great feeling I have when working in an international environment like this.

How is it to study in a group of people with such a broad international background?

I really enjoy working with international people. I have always been interested in cultures of the world and this programme makes me experience many of them. I learn so many new things everyday when spending time with people from other cultures. In every course, there is at least one group assignment, and this is one of the best things about the programme. When working in an intercultural group, I learn not only about the subject I am studying, but also how to work with other cultures and finding perspectives never thought of without these culturally biased opinions. I want to work abroad after graduation and I believe that studying with people from all over the globe is a great asset in pursuing my dream career.

Page Manager:

Mattias Hallén


The Department of Strategic Communication
Lund University | Campus Helsingborg
Visiting address: Universitetsplatsen 2 Helsingborg
Postal address: Box 882, 251 08 Helsingborg, Sweden
 +46 42-35 65 95
Email: info [at] isk [dot] lu [dot] se

Faculty of Social SciencesCampus Helsingborg