Nils Holmberg
Senior lecturer
Animated adverts impair children’s online reading and text comprehension
Author
Summary, in English
Department/s
- Department of Strategic Communication
- Media and Communication Studies
Publishing year
2015
Language
English
Pages
98-98
Publication/Series
Journal of Eye Movement Research
Volume
8
Issue
4
Document type
Conference paper: abstract
Publisher
European Group for Eye Movement Research
Topic
- Communication Studies
- Human Aspects of ICT
Keywords
- online advertising
- eye-tracking
- children
Conference name
European Conference on Eye Movements, ECEM, 2015
Conference date
2015-08-16 - 2015-08-21
Conference place
Vienna, Austria
Status
Published
ISBN/ISSN/Other
- ISSN: 1995-8692