The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

nils holmberg

Nils Holmberg

Senior lecturer

nils holmberg

The use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising

Author

  • Kerstin Gidlöf
  • Nils Holmberg
  • Helena Sandberg

Department/s

  • Lund University Humanities Lab
  • Cognitive Science
  • Media and Communication Studies

Publishing year

2012

Language

English

Pages

329-345

Publication/Series

Visual Communication

Volume

11

Issue

3

Document type

Journal article

Publisher

SAGE Publications

Topic

  • Human Aspects of ICT

Keywords

  • advertising
  • exposure
  • eye-tracking
  • internet
  • retrospective interviews
  • teenager

Status

Published

ISBN/ISSN/Other

  • ISSN: 1470-3572