Nils Holmberg
Senior lecturer
The use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising
Author
Department/s
- Lund University Humanities Lab
- Cognitive Science
- Media and Communication Studies
Publishing year
2012
Language
English
Pages
329-345
Publication/Series
Visual Communication
Volume
11
Issue
3
Document type
Journal article
Publisher
SAGE Publications
Topic
- Human Aspects of ICT
Keywords
- advertising
- exposure
- eye-tracking
- internet
- retrospective interviews
- teenager
Status
Published
ISBN/ISSN/Other
- ISSN: 1470-3572