Nils Holmberg
Senior lecturer
Marketing On-line: An Eye-tracking Study of Swedish Nine-graders Exposure to Internet Advertising.
Author
Department/s
- Media and Communication Studies
- Lund University Humanities Lab
Publishing year
2010
Language
English
Document type
Conference paper: abstract
Topic
- Human Aspects of ICT
Keywords
- teenagers
- eye-tracking
- advertising
- exposure
Conference name
1st Nordic Conference on Consumer Research, 2010
Conference date
2010-06-09 - 2010-06-11
Conference place
Vaasa, Finland
Status
Unpublished