at the Department of Strategic Communication
Strategic communication is a multidisciplinary subject with several application areas such as organizational communication, PR, brand communication, crisis communication and change communication.
Research at the department reach a broad area of social science, but also moves towards research in economics and marketing with a constant connection to strategic communication.
Internal communication: How does the management’s communication affect a company’s internal processes?
Crisis communication: What and how does an organisation communicate in order to prepare for and manage crises?
Communication processes for branding: The research analyses and discusses how companies communicate with consumers in order to reinforce their brand. How are value-generating strategies realised for different target groups? Another focus area is the brand seen from the perspective of the consumer.
New media and modern democracy: What role do social media – and how organisations manage them – play for a democratic society?
Organisations and society: What is the connection between organisational communication and societal phenomena?
Public Diplomacy: Focuses on communication practices undertaken by institutions aimed at influencing foreign publics in order to advance national interests.
Professionalism, expertise and ethics: What is the reality of professional life as a communications officer and what are the future trends?