Dynamics of Crisis Communication
This Project will take Weibo in China as a case to explore the dynamics of crisis communication in the age of social media, departing from but transcending the diverse frames created by multiple communicators during crises. This project aims to identify crucial dynamic mechanisms that occur/ recur in crisis communication, but produce different aggregate outcomes depending on both the internal and external factors of organizations. Based on theories of rhetorical arena and framing, this study emphasize that there are multiple and autonomous actors participate in dynamic and ongoing process of crisis framing, which is constrained and facilitated by contextual factors. Both qualitative and quantitative methods are employed to reveal the dynamic mechanism in crisis communication.