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Who is Cecilia?

Cecilia Cassinger

Cecilia Cassinger

What is your academic background and what did you do before you started teaching at Lund University?

Prior to joining the Department of Strategic Communication in 2013, I worked as a lecturer at Essex Business School (University of Essex, UK) and before that I received my PhD degree from the Department of Business Administration, Lund School of Economics and Management (Lund University) with a specialization in international marketing.

What trends do you see in strategic communication?

I think we will see a growing focus on how strategic communication practices can be used to contribute to momentous challenges of environmental and social justice to help make the world a safer place. This focus is reflected in the acceleration of purpose-driven communications to show leadership and relevance in coping with these challenges. Organisations are expected to take a stand on issues such as sustainability, human rights, and transparency.

What would the students be surprised to find out about you?

I have a long-standing interest in modern Chinese language. Between 1997 and 2002 I studied Chinese at Lund University and Capital Normal University in Beijing. I conducted fieldwork for my doctoral thesis in Shanghai and have also taught at the Nordic Centre in Shanghai.

What is one of your hidden talents?

I practice all kinds of winter sports like cross-country skiing, alpine skiing, ice swimming, and long-distance skating.

If you won the lottery and decided to give up teaching and research, what would you do instead?

I would continue to write in another capacity. Work gives my life a purpose and meaning and I would not want to give that up for all the money in the world.