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Dynamics of Crisis Communication

The crisis communication has been thrust into a new era, namely “mass self-communication” that brings grand challenges to governments or corporates in the network society.

This Project will take Weibo in China as a case to explore the dynamics of crisis communication in the age of social media, departing from but transcending the diverse frames created by multiple communicators during crises. This project aims to identify crucial dynamic mechanisms that occur/ recur in crisis communication, but produce different aggregate outcomes depending on both the internal and external factors of organizations. Based on theories of rhetorical arena and framing, this study emphasize that there are multiple and autonomous actors participate in dynamic and ongoing process of crisis framing, which is constrained and facilitated by contextual factors. Both qualitative and quantitative methods are employed to reveal the dynamic mechanism in crisis communication.



Hui Zhao

Hui Zhao
E-mail: Hui [dot] Zhao [at] isk [dot] lu [dot] se
Tel: 042-35 65 82

Institutionen för strategisk kommunikation
Lunds Universitet | Campus Helsingborg
Besök: Universitetsplatsen 2 Helsingborg
Postadress: Box 882, 251 08 Helsingborg
 042-35 65 95
E-post: info [at] isk [dot] lu [dot] se

Samhällsvetenskapliga fakulteten | Campus Helsingborg