My research is centered on risk management and public relations and my work has been published in the fields' leading journals such as Risk Analysis, Journal of Risk research and Public Relations Review.
Apart from my academic work I have worked for the past 15 years as a public relations advisor and I am a frequently used speaker at seminars for business leaders and public relations professionals.
Before joining Department for Strategic Communication I worked as an associate professor at Copenhagen Business School.
Merkelsen, H. 2013. Legitimacy and reputation in the institutional field of food safety: A public relations case study. Public relations Inquiry 2(2),
Rasmussen, R.K., Merkelsen, H. 2012. The new PR of states: how nation branding practices affect the security function of public diplomacy. Public Relations Review 38(5), 810-818.
Merkelsen, H. 2011. Institutionalized ignorance as a precondition for rational risk expertise. Risk Analysis: An International Journal 31(7), 1083-1094.
Merkelsen, H. 2011. Risk Communication and Citizen Engagement: What to Expect From Dialogue. Journal of Risk Research 14(5), 631-645.
Merkelsen, H. 2011. The constitutive element of probabilistic agency in risk. A semantic analysis of risk, danger, chance and hazard. Journal of Risk Research 14(7), 881-897.
Merkelsen, H. 2011. The double-edged sword of legitimacy in public relations. Journal of Communication Management 14(2), 125-143.
Hämtat ur Lunds universitets publikationsdatabas
- Nation branding as an emerging field – An institutionalist perspective
- The role of communication professionals in the digital age - old paradoxes, new distinctions?
- The role of the communication consultant in the digital age
- Translating public diplomacy and nation branding in Scandinavia : An institutional approach to the Cartoon Crises