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Henrik Merkelsen

Lärare

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Legitimacy and reputation in the institutional field of food safety: A public relations case study.

Författare

  • Henrik Merkelsen

Summary, in English

The overall objective of this study is to examine how the institutional context of food

safety affects and is affected by concerns for legitimacy and reputation. The paper

employs a neo-institutional approach to analyzing the institutional field of food safety in a

case study of a multinational food service provider where a tension between conflicting

institutional logics implied a reputational challenge. The study shows how food safety as

a well-defined operational risk is transformed into a high-priority reputational risk and

how actors in the field of food safety are caught in a state of mutual distrust, partly as

a consequence of an intense politicization of food risk over the past years and partly as

a result of their respective concerns for legitimacy. The study points to how the field

of food safety is colonized by a reputational logic that is paradoxically reproduced by

actors at all organizational levels even though they strongly oppose to this logic.

Avdelning/ar

  • Institutionen för strategisk kommunikation

Publiceringsår

2013

Språk

Engelska

Sidor

243-265

Publikation/Tidskrift/Serie

Public Relations Inquiry

Volym

2

Issue

2

Dokumenttyp

Artikel i tidskrift

Förlag

SAGE Publications

Ämne

  • Communication Studies

Nyckelord

  • Food safety
  • institutionalism
  • legitimacy
  • public relations
  • risk

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 2046-147X