
Howard Nothhaft
Lärare

Strategic Communication as an Emerging Interdisciplinary Paradigm
Författare
Summary, in English
This study explores future directions in strategic communication scholarship by examining the emergence of strategic communication through the lens of interdisciplinary science. The disciplinary status of strategic communication is described through a content analysis of manuscripts published in the International Journal of Strategic Communication since its inaugural issue in 2007 (N = 207). Results reveal positive trends in research productivity, authorship, and globalization of the discipline over an 11-year period. However, analysis of the methodological and theoretical attributes of strategic communication scholarship suggests that more interdisciplinary research is needed. This study proposes definitional refinements that may strengthen the consistency of purpose among strategic communication scholars for future research and theory building. In addition, this study proposes that scholars embrace an interdisciplinary worldview to further the development of strategic communication as a unique and innovative domain of study in the future.
Avdelning/ar
- Institutionen för strategisk kommunikation
Publiceringsår
2018-08-08
Språk
Engelska
Sidor
333-351
Publikation/Tidskrift/Serie
International Journal of Strategic Communication
Volym
12
Issue
4
Dokumenttyp
Artikel i tidskrift
Förlag
Taylor & Francis
Ämne
- Communication Studies
Status
Published
ISBN/ISSN/Övrigt
- ISSN: 1553-118X