
Howard Nothhaft
Lärare

Strategic Communication : Reflections on an Elusive Concept
Författare
Summary, in English
The article explores how strategic communication successfully established itself as an academic discipline despite (or perhaps because of) being centered on an elusive concept. Drawing on ideas about the evolution of academic disciplines proposed by Alexander M. Shneider, we argue that strategic communication is currently caught in a cycle of constant reinvention obscured by a discourse of emergence. Although the discipline is undoubtedly becoming more sophisticated, it is doubtful whether there is genuine progress. The authors examine facets of strategic communication that contribute to the current state of affairs. Although clearer conceptualization and a more realistic understanding of the discipline are identified as a prerequisite for maturation, progress—as opposed to sophistication—ultimately depends on the development of discipline-specific, unique, and robust methods.
Avdelning/ar
- Institutionen för strategisk kommunikation
Publiceringsår
2018-08-08
Språk
Engelska
Sidor
352-366
Publikation/Tidskrift/Serie
International Journal of Strategic Communication
Volym
12
Issue
4
Dokumenttyp
Artikel i tidskrift
Förlag
Taylor & Francis
Ämne
- Communication Studies
Status
Published
ISBN/ISSN/Övrigt
- ISSN: 1553-118X