Javascript är avstängt eller blockerat i din webbläsare. Detta kan leda till att vissa delar av vår webbplats inte fungerar som de ska. Sätt på javascript för optimal funktionalitet och utseende.

Webbläsaren som du använder stöds inte av denna webbplats. Alla versioner av Internet Explorer stöds inte längre, av oss eller Microsoft (läs mer här: * https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Var god och använd en modern webbläsare för att ta del av denna webbplats, som t.ex. nyaste versioner av Edge, Chrome, Firefox eller Safari osv.

Hui

Hui Zhao

CRISIS COMMUNICATION | DIGITAL MEDIA

Hui

The Impacts of Contextual Factors on Social Media Crises : Implications for crisis communication strategy selection

Författare

  • Hui Zhao

Summary, in English

The prescriptive approach to crisis communication strategy (CCS) selection has long been criticized for lack of flexibility and adaptability. To address this issue, this study proposes an emergent approach to strategy formulation by focusing on contextual impacts on social media crises and their implications for CCS. An online discussion on Sina Weibo, a Chinese microblogging platform, about a high-profile homicide in a McDonald’s restaurant, is taken as the case. Based on a multidisciplinary theoretical framework that consists of the theory of rhetorical arena and framing theory, an inductive framing analysis of 100 top forwarded posts indicates a complex negotiation process among multiple crisis communicators through various crisis frames. The results suggest that selection of CCS should be from contextually based behavior through investigating interaction among multiple crisis communicators and examining the contexts in which crises are situated. This study also contributes to advancing the CCS selection model of Situational Crisis Communication Theory by integrating contextual factors.

Avdelning/ar

  • Institutionen för strategisk kommunikation

Publiceringsår

2017

Språk

Engelska

Sidor

42-60

Publikation/Tidskrift/Serie

International Journal of Strategic Communication

Volym

11

Issue

1

Dokumenttyp

Artikel i tidskrift

Förlag

Taylor & Francis

Ämne

  • Communication Studies

Nyckelord

  • strategic communication
  • crisis communication
  • social media
  • contexts
  • emergent
  • China

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 1553-1198