Kristijan Petkoski is a PhD Candidate at the Department of Strategic Communication since December 2019. His research interest lies in the intersection of branding, marketing communication and strategic communication.
Prior to joining the department, Kristijan has worked as Strategic Planning Director across Europe and Asia for some of the biggest advertising agency networks, including McCann, Saatchi & Saatchi, Publicis and Ogilvy. In his work he has been responsible for leading the full strategic and creative development process, both for big international brands as well as for small and upcoming brands.
Kristijan holds a Master’s degree in Marketing from BI Norwegian Business School. He has extensive experience with teaching undergraduate and postgraduate courses in branding, integrated marketing communications and advertising, as well as with developing and leading executive training courses for professionals.
Kristijan's research interest lies in the intersection of branding, marketing communication and strategic communication. In his thesis project he is focused on understanding brands as complex and dynamic social phenomena, applying sociological and communication-centered perspectives.