Javascript är avstängt eller blockerat i din webbläsare. Detta kan leda till att vissa delar av vår webbplats inte fungerar som de ska. Sätt på javascript för optimal funktionalitet och utseende.

Webbläsaren som du använder stöds inte av denna webbplats. Alla versioner av Internet Explorer stöds inte längre, av oss eller Microsoft (läs mer här: * https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Var god och använd en modern webbläsare för att ta del av denna webbplats, som t.ex. nyaste versioner av Edge, Chrome, Firefox eller Safari osv.

Default user image.

Maria Månsson

Lärare

Default user image.

Euroscreen: The attraction of screen destinations. Baseline report assessing best practice

Författare

  • Maria Månsson
  • Lena Eskilsson

Summary, in English

EuroScreen is a project specifically designed to capitalise on the major economic and cultural opportunities presented through screen tourism. The three year project, co-financed by the European Regional Development Fund and made possible by the INTERREG IVC programme, aims to exploit the screen sector as a proven catalyst for tourism development through the alignment of policies between the screen and tourism industries. By establishing clear links between the two industries, EuroScreen aims to increase screen and tourism SMEs’ understanding of the benefits of working together, thus encouraging cross sector collaboration.



Screen tourism demonstrates the power of film, TV and commercials, as well as games, mobile and internet-based content in attracting tourists to visit destinations seen on screen. It is evidenced through countless productions shot and set in locations all over the world.



The EuroScreen baseline report is an assessment and comparative study of screen tourism activity across the project’s eight participating regions. The study has several aims:

• To ensure that partners understand the existing screen tourism activities, policies and experiences in all EuroScreen regions

• To explore and analyse existing practises and policies to support the development of tourism and screen industries as well as considering the current opportunities for SMEs within the screen tourism sector

• To identify five good practices which can be transferred in order to enable screen tourism development in under-exploited regions

Avdelning/ar

  • Institutionen för service management och tjänstevetenskap

Publiceringsår

2013

Språk

Engelska

Dokumenttyp

Rapport

Förlag

Pracownia Pomyslów

Ämne

  • Economic Geography

Nyckelord

  • destination marketing
  • screen products
  • screen tourism
  • screen tourists

Status

Published

Projekt

  • Euroscreen

ISBN/ISSN/Övrigt

  • ISBN: 978-83-938427-0-4