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Marlene Wiggill

Lärare

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Relationship management with managers of countrywide offices of SEESA : a case study

Författare

  • Tersia Landsberg
  • MN Wiggill

Summary, in English

Employees are a crucial stakeholder group for organisations since they determine
the degree to which they achieve their goals. It is therefore necessary to build strong relationships with the workforce to encourage employee engagement, which implies that employees’ individual goals are aligned to those of the organisation. To build strong relationships, internal communication should be managed strategically. However, when an organisation has offices around the country, internal relationship management can be impeded, which adversely affects the entity attaining its goals. In this qualitative study, the case of SEESA, a national labour law organisation specialising in providing legal services
to employers, was investigated to determine the way in which it manages relationships with its nationwide managers. A mixed-method approach was followed, using semi-structured interviews and questionnaires to gather data. The findings indicated that, despite studies elsewhere indicating a communication and relationship building strategy as a prerequisite for building strong organisation-employee relationships, the outcomes of such relationships
can be present without a formal internal communication strategy. This can occur provided the organisation is inclined towards a symmetrical world view, has an open culture and encourages two-way communication with top management. Suggestions for managing relationships with employees in nationwide offices are made.

Publiceringsår

2017

Språk

Engelska

Sidor

114-133

Publikation/Tidskrift/Serie

Communicatio

Volym

43

Issue

3-4

Dokumenttyp

Artikel i tidskrift

Förlag

Taylor & Francis

Ämne

  • Media and Communications

Nyckelord

  • internal communication
  • Relationship management
  • Strategic Communication

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 1753-5379