Javascript är avstängt eller blockerat i din webbläsare. Detta kan leda till att vissa delar av vår webbplats inte fungerar som de ska. Sätt på javascript för optimal funktionalitet och utseende.

Webbläsaren som du använder stöds inte av denna webbplats. Alla versioner av Internet Explorer stöds inte längre, av oss eller Microsoft (läs mer här: * https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Var god och använd en modern webbläsare för att ta del av denna webbplats, som t.ex. nyaste versioner av Edge, Chrome, Firefox eller Safari osv.

Default user image.

Marlene Wiggill

Lärare

Default user image.

Incorporating Cultural Diversity, Nation Building and Social Cohesion When Teaching Communication and Relationship Management

Författare

  • MN Wiggill
  • Gerrit Van der Waldt

Redaktör

  • Ralph Tench
  • ANA TKALAC VERCIC
  • SABINE EINWILLER

Summary, in English

The purpose of this chapter is to reflect on the necessity of incorporating practical and experiential learning modalities in higher education to prepare communication and relationship management students for engaging others in potentially conflicting socio-cultural heterogeneous settings. It is argued that cultural diversity sensitivity, cultivated in teaching modalities, could enhance social cohesion and aid nation-building endeavours. Participative action research was applied in a case study of second year communication students enrolled for a module concerning the application of relationship management in communication specialisms. Students generally comprehend the foundational theorem and praxis of communication and relationship management but failed to successfully apply these principles in practice. This impedes the emotional and intellectual preparation of students for work and negates social cohesion efforts in a diverse society like South Africa. The case study conclusively illustrates students' general anxiety to engage people from different ethnic, racial and cultural backgrounds. Teachers should create 'safe spaces' in the classroom to equip and prepare students in utilizing the principles of communication and relationship management in politically charged and diverse settings. Innovative teaching strategies are recommended to foster harmony, tolerance, understanding and cultural sensitivity in Communication and Relationship Management education.

Avdelning/ar

  • Institutionen för strategisk kommunikation

Publiceringsår

2020-11-26

Språk

Engelska

Sidor

169-182

Publikation/Tidskrift/Serie

Advances in Public Relations and Communication Management

Volym

5

Dokumenttyp

Del av eller Kapitel i bok

Förlag

Emerald Group Publishing Limited

Ämne

  • Social Sciences
  • Communication Studies

Nyckelord

  • Communication and Relationship Management
  • Cultural diversity
  • Social cohesion
  • Teaching modalities
  • Case study
  • South Africa

Conference name

21st Annual Euprera Congress

Conference date

2019-09-26 - 2019-09-28

Conference place

Zagreb, Croatia

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 2398-3914
  • ISBN: 978-1-80043-241-3
  • ISBN: 978-1-80043-240-6