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Martina Smedberg

Corporate Diplomacy

Martina recently started her doctoral studies at the department, aiming to conduct her research in the field of Corporate Diplomacy.

Background

With an academic background in Political Science, Sociology and Business Administration, Martina has spent most of her working-life (20+ years) as a diplomat at the Swedish foreign service divided between multilateral relations (EU, UN) and media- and communication work (last position as Press Counsellor at the Swedish EU-representation in Brussels). In 2014, Martina joined IKEA Group, as Head of Press for Corporate Communications. Martina is now combining her work experience in the research field of Corporate Diplomacy.     

Area of Research

The dissertation will focus on Public and Corporate Diplomacy by examining the conduct of strategic communication methods used by a foreign service and a multinational corporation.

Sidansvarig:
Martina Smedberg
E-post: martina [dot] smedberg [at] isk [dot] lu [dot] se

Institutionen för strategisk kommunikation
Lunds Universitet | Campus Helsingborg
Besök: Universitetsplatsen 2 Helsingborg
Postadress: Box 882, 251 08 Helsingborg
Telefon:
 042-35 65 95
E-post: info [at] isk [dot] lu [dot] se

Samhällsvetenskapliga fakulteten | Campus Helsingborg