Martina Smedberg
Corporate Diplomacy
Martina recently started her doctoral studies at the Department, aiming to conduct her research in the field of Corporate Diplomacy.
Background
With an academic background in Political Science, Sociology and Business Administration, Martina has spent most of her working-life (20+ years) as a diplomat at the Swedish foreign service divided between multilateral relations (EU, UN) and media- and communication work (last position as Press Counsellor at the Swedish EU-representation in Brussels). In 2014, Martina joined IKEA Group, as Head of Press for Corporate Communications. Martina is now combining her work experience in the research field of Corporate Diplomacy.
Area of Research
The dissertation will focus on Public and Corporate Diplomacy by examining the conduct of strategic communication methods used by a foreign service and a multinational corporation.