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mats

Mats Heide

communicative organizations, internal communication & internal crisis communication

mats

Social mättnad, relationell hunger : strategisk kommunikation i förändring när matindustrin utmanas av folklig misstro

Social saturation, relational hunger : redefining strategic communication when the food industry is challenged by public distrust

Författare

  • Maria Rosén

Summary, in English

The purpose of the dissertation is to provide new knowledge on how strategic communication can be understood and practiced when companies and authorities are challenged by digitally organized citizens who mobilize dissatisfaction and question traditional experts. The dissertation is based on a relational perspective, which means interest in how different actors constitute themselves and relate to each other. The actors studied all have a common interest – food, how it is produced, distributed and consumed. The actors studied are an authority (The Swedish Food Agency), an industry organization (The Swedish Food Federation), a small number of producing food companies (ICA, Nestlé and Oatly) and a citizens' initiative on Facebook (Matfusket).
By bringing in theories from the field of social psychological, this study shows that concepts as social saturation and multi-being could be used in order to gain a better understanding of the communicative challenges of today. In the past, emotions have rarely been studied in strategic communication. This dissertation is a contribution to this potentially growing research topic.

Avdelning/ar

  • Institutionen för strategisk kommunikation

Publiceringsår

2021-04-29

Språk

Svenska

Publikation/Tidskrift/Serie

Lund Studies in Media and Communication

Issue

26

Dokumenttyp

Doktorsavhandling

Förlag

Lund University

Ämne

  • Economics and Business
  • Media and Communications

Nyckelord

  • relationellt perspektiv
  • strategisk kommunikation
  • positioneringsteori
  • arena
  • expertis
  • känslor
  • multilog
  • konsumentengagemag
  • misstro
  • Livsmedel
  • relational perspective
  • strategic communication
  • positioning theory
  • arena
  • expertise
  • emotions
  • multilogue
  • consumer engagement
  • distrust
  • food

Status

Published

Handledare

  • Mats Heide
  • Åsa Thelander
  • Fredrik Miegel

ISBN/ISSN/Övrigt

  • ISSN: 1104-4330
  • ISBN: 978-91-7895-761-3
  • ISBN: 978-91-7895-762-0

Försvarsdatum

21 maj 2021

Försvarstid

10:00

Försvarsplats

Online, Zoom link: https://lu-se.zoom.us/j/61263061721?pwd=eFpYenArUEhyWFFUdWNRUzZyb0dkQT09 Passcode: 2020

Opponent

  • Finn Frandsen (Professor)