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Nils Gustafsson (2020)

Nils Gustafsson

elite networks, political communication & social media

Nils Gustafsson (2020)

Survival of the Un-Fittest? A Study of Social Media-Based New Crisis Initiatives in the COVID 19 Pandemic

Författare

  • Noomi Weinryb
  • Nils Gustafsson
  • Anna Tyllström

Summary, in English

Focusing on Sweden in the COVID 19 pandemic, this paper explores the
organizational/communicational practices of new crisis initiatives, defined as informal,
emergent, and loosely coordinated interactions between individuals and/or organizations using social media to engage in crisis relief efforts. By manually tracing crisis relief efforts on Facebook in the spring of 2020 and the fall of 2021, we build a comprehensive data set that enables us to learn more about collective action and strategic communication in a crisis. We find that these new crisis ini iatives differ from formal organizations, and that they encompass collective action coordinated by either: 1) a single individual 2) a network of individuals 3) a network of individuals with an organizational base 4) a network of organizations. The development of these subcategories differs, and depends on the interplay of individuals and organizations within them. We find that new crisis initiatives that involve networks of individuals, both with and without an organizational base, are more attuned to changes in crisis needs, in comparison to initiatives based either on a single individual or on a
network of organizations. We attribute these differences to four key dimensions of their organizing process: social media reliance, ground for credibility, management routines, and responsiveness demands.

Avdelning/ar

  • Institutionen för strategisk kommunikation

Publiceringsår

2023-05-25

Språk

Engelska

Dokumenttyp

Konferensbidrag

Ämne

  • Communication Studies
  • Business Administration

Nyckelord

  • social media
  • Facebook
  • COVID -19
  • crisis communication
  • organizational communication
  • mobilisation
  • social movements
  • social resilience

Conference name

ICA 2023

Conference date

2023-05-25 - 2023-05-29

Status

Unpublished

Projekt

  • Audit Society 2.0 - Taking a new turn? Organizational use and consequences of external reporting on social media.