Nils Gustafsson
elite networks, political communication & social media
This Time It’s Personal: Social Networks, Viral Politics and Identity Management
Författare
Redaktör
- Daniel Riha
- Anna Maj
Summary, in English
More specifically, a case is made for the need for more thorough conceptualisation of new modes of participation: spontaneous, individualised, “unorganised” forms of action. Two concepts, “temporal elites” and “viral politics” are developed for describing how social network membership and density determine how people are recruited to political campaigns.
The theoretical assumptions are further illustrated by the preliminary empirical findings of an ongoing study of Swedish Facebook users and their attitudes and behaviour concerning political participation in social media.
Avdelning/ar
- Institutionen för strategisk kommunikation
Publiceringsår
2010
Språk
Engelska
Sidor
3-24
Publikation/Tidskrift/Serie
Emerging Practices in Cyberculture and Social Networking.
Dokumenttyp
Del av eller Kapitel i bok
Förlag
Rodopi
Ämne
- Political Science
Nyckelord
- social networks
- political participation
- virtual mobilisation
- social capital
- elite theory
Status
Published
Projekt
- Viral politik. Politisk mobilisering i sociala medier
ISBN/ISSN/Övrigt
- ISBN: 978-90-420-3082-4