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nils holmberg

Nils Holmberg

Universitetslektor

nils holmberg

Reading information graphics: The Role of Spatial Proximity and Dual Attentional Guidance.

Författare

  • Jana Holsanova
  • Kenneth Holmqvist
  • Nils Holmberg

Summary, in English

In a naturalistic newspaper reading study, two pairs of information graphics have been designed to study the effects of a) the spatial contiguity principle and b) the dual scripting principle by means of eye tracking measurements. Our data clearly show that different spatial layouts have a significant effect on readers’ eye movement behaviour. An integrated format with spatial contiguity between text and illustrations facilitates integration. Reading of information graphics is moreover significantly enhanced by a serial format, resulting from dual attentional guidance. The dual scripting principle is associated with a bottom-up guidance through the spatial layout of the presentation, suggesting a specific reading path, and with a top-down guidance through the conceptual pre-processing of the contents, facilitating information processing and semantic integration of the material. The integrated and serial formats not only attract readers’ initial attention, but also sustain the readers’ interest, thereby promoting a longer and deeper processing of the complex material. The results are an important contribution to the study of the cognitive processes involved in text-picture integration and offer relevant insights about attentional guidance in printed media, computer-based instructional materials, and textbook design.

Avdelning/ar

  • Kognitionsvetenskap
  • Humanistlaboratoriet
  • Medie- och kommunikationsvetenskap

Publiceringsår

2009

Språk

Engelska

Sidor

1215-1226

Publikation/Tidskrift/Serie

Applied Cognitive Psychology

Volym

23

Dokumenttyp

Artikel i tidskrift

Förlag

John Wiley and Sons

Ämne

  • Philosophy

Nyckelord

  • instructional materials
  • printed media
  • reading time
  • reading order
  • text-picture integration
  • attentional guidance
  • cognitive load
  • eye tracking
  • multimedia learning theory
  • design
  • textbook design
  • information graphics
  • reading

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 0888-4080