The conference brings together scholars, practitioners and students of place branding and the related fields of nation branding, public diplomacy, city branding, country branding, destination branding.

The theme of the 2023 IPBA conference is Place branding in times of crisis and uncertainty. We invite submissions that examine place branding discourse and practice against the momentous challenges of current global crises and experiences of uncertainty. From the calamities of climate change, the broken security architecture in Europe following the war in Ukraine, damages to the global economy, to the global expansion of authoritarian rule, there is growing sense of living in an age of everlasting crisis and uncertainty. What are the implications of crisis and uncertainty for place branding scholarship and practice? How can the engaged scholarship of place branding contribute to strengthening dialogue and collaboration concerning challenging issues? How can places be reimagined in a crisis-ridden world and under uncertain circumstances? 

Read more and submit an abstract here.