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Freestanding courses

in Strategic Communication

Strategic Communication is the study of various forms of targeted information and communication processes between organisations, society and specific stakeholders, agents or target groups. We educate future communications officers, marketing communication managers, PR consultants, communication strategists and project managers. Every year, we offer a varied range of free-standing courses within strategic communication.

In addition to targeting full-time students and exchange students, the courses are also aimed for professionals wihtin the communication sector. All courses are offered at Campus Helsingborg.

First Cycle

Are you interested in developing your Visual Graphic Design skills in relation to Strategic Communication? Do you want to develop your understanding of the importance of the design process and design methods for the visual outcome? Then this is the course for you?

The aim of the course is to provide the student with theoretical knowledge and practical skills within applied visual communication.


Courses and registration

Applied Visual Communication  | 7,5 credits

No one is crisis proof in coronavirus era. Why not invest in yourself to become an expert in crisis communication in the post-coronavirus world? Take the course to gain strategic thinking that you need to prepare for, mitigate, respond to, and recover from unexpected occurrences.

The aim of this course is to develop the student’s strategic skills in mitigating issues and managing crises that organizations encounter. This course places crisis communication in organizational, social, and global contexts. The course emphasizes real-world application of crisis communication concepts, theories, and principles.


Courses and registration

Crisis Communication in Organisations and Societies | 15 credits

Many organizations work actively with attempts to influence politicians and laws, both through formation of opinion and meetings with politicians. Are you interested in learning more about how public affairs is practiced? To discuss democratic and ethical aspects of this practice? Perhaps are you interested in working with public affairs? Then this is the course for you.

The aim of the course is to provide the student with theoretical knowledge and practical skills within public affairs. The course attends public affairs’ role for organizations and society, both nationally and internationally.


Courses and registration

Public Affairs | 7,5 credits

Strategic communication has traditionally relied on the intuition acquired by skilful practitioners in long years of experience and immersion. However, as communicative interventions increasingly take place in multi-faceted and inter-cultural digital landscapes, the “gut feeling” that grows with intimate knowledge of one’s target group is increasingly hard to come by.

In this course, we will explore how advances in the mind sciences, as well as emerging methodologies relying on Artificial Intelligence, can help in developing strategic communication for audiences ‘not like me’. We will furthermore investigate how journalistic, communication and activist practices are already transformed by the new approaches, and discuss what big data and total surveillance do to society at large.


Courses and registration

Strategic Communication: AI, Cognition and Culture | 15 credits

 

Are you interested in learning and understanding more about brand culture? Do you want to discuss and reflect on brands as cultural artifacts? Do you want to develop your knowledge of the visual identity of brands in relation to historical as well as sociocultural shifts in society? Then this is the course for you!

The aim of the course is to provide the student with theoretical knowledge of brand culture. In the course we trace the development of brands in relation to historical and sociocultural shifts in society.


Courses and registration

Strategic Communication: Brand Culture | 7,5 credits

Second Cycle

This is the course for you who want to increase your methodological and theoretical understanding of communication. During the course you will work with selected communication theories such as speech act theory and discourse analysis and you will train your skills and competences to analyze speech, text and other cultural artifacts. The course is highly relevant as a preparation for writing the master thesis.

As an applied field of study strategic communication touches upon many different theories from within and outside communication science.


Courses and registration

Communication Theory | 7,5 credits

This is the course for you who want to increase your understanding of how financial reports play a significant part in the organization’s overall communication efforts. Financial reports, such as annual and interim reports, are much more than numbers. These reports are full of metaphors, rhetorical tricks, wordplays, excuses and storytelling that contribute to organizations’ capacity to handle crises, manage image and respond to external critique.

This course gives you an opportunity to develop your knowledge about these communicative aspects of financial communication.


Courses and registration

Financial Communication | 7,5 credits

The aim of the course is to prepare the student for future professional life by providing her or him with an opportunity both to relate their academic skills to professional duties and to establish contact with potential employers. The work placement in strategic communication can take place in public or private organisations or NGOs, in Sweden or abroad. The course is mainly made up of work placement duties, but also includes several assignments to be completed before and after the placement.

The work placement is to comprise at least 16 weeks of full-time work (the equivalent of 640 working hours) which corresponds to 32 hours a week for 20 weeks. Aided by supervision at the placement-provider, the student is to engage in advanced and varied tasks of both a strategic and operational nature.


Courses and registration

Qualified Internship in Strategic Communication | 30 credits

Study advisors

Cecilia Nygren
Bachelor's programmes
Freestanding courses - 1:st cycle

Emailstudievagledare [at] isk [dot] lu [dot] se
Tel: +46 (0) 42 35 65 95

Lena Rolén
Master's programme
Freestanding courses - 2:nd cycle

Email: master [at] isk [dot] lu [dot] se 
Tel: +46 (0) 42 35 66 59

Requirements

General entry requirements: For studies in strategic communication, the general entry requirements are those for higher education as well as English B or English 6 from upper secondary school (field-specific entry requirements 2/A2).

Entry requirements for courses: The Freestanding courses have various entry requirements. All freestanding courses in Strategic Communication require previous higher education studies or a Bachelor’s degree in Strategic Communication. More information is available under each course.