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KOMC13 - Public Relations and Social Media, 15 credits

Welcome to the department of Strategic Communication

We are looking forward to meeting you at the registration meeting on Tuesday, September 1st at 9-10. This will take place in Room E224 at Campus Helsingborg, Lund University.  After the registration session, from 10-12.00 and 13-15.00, Philip Young will introduce the course and give the first lectures.

On the course webpage you will find a preliminary schedule here, and a syllabus here, and reading list here.

Please note that you must attend the registration meeting before you are able to read the course. If you decide to not read the course please notify Susanne Andersson, administrator at the department, by emailing to info [at] isk [dot] lu [dot] se

Best wishes


Philip Young                                           

Course Director

KOMC13 - Public Relations and Social Media

In this course the student develops the knowledge needed to understand the changing nature of public relations practices as it is transformed by a shift to online practices. The course provides the student with the theoretical perspectives and tools they need to develop the practical skills to engage in an ethical manner with online discourse for organisational advantage.

Reading list
Course Plan