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nils holmberg

Nils Holmberg

Senior lecturer

nils holmberg

Potential, Actual and Perceived Exposure of Internet Advertisement among Swedish 14–16 Years Old Children

Author

  • Helena Sandberg
  • Kerstin Gidlöf
  • Nils Holmberg

Department/s

  • Media and Communication Studies
  • Lund University Humanities Lab

Publishing year

2010

Language

English

Document type

Conference paper

Topic

  • Human Aspects of ICT

Keywords

  • children
  • exposure
  • advertising
  • internet
  • eye-movement

Conference name

Child and Teen Consumption. Interdisciplinary, theory and practice

Conference date

2010-06-21

Status

Unpublished