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nils holmberg

Nils Holmberg

Senior lecturer

nils holmberg

Combining screen recordings and eye movement data to analyze consumers' purchase decisions on dynamic supermarket websites

Author

  • Kerstin Gidlöf
  • Nils Holmberg
  • Annika Wallin

Department/s

  • Cognitive Science
  • VBE
  • Department of Strategic Communication

Publishing year

2018

Language

English

Pages

22-22

Document type

Conference paper: abstract

Topic

  • Human Aspects of ICT
  • Psychology (excluding Applied Psychology)

Status

Published

Research group

  • VBE