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Methods in Strategic Communication

The Department of Strategic Communication has researchers with expertise in a variety of research methods and experience in applying these in different contexts. Specialised expertise exists around:

  • Survey experiments
  • Eye-tracking
  • Interview surveys (focus group, photo-elicitation)
  • Network analysis
  • Observations (participation, shadowing)
  • Text analyses e.g. discourse analysis
  • Video analytics
  • Web and social media scraping