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Public Diplomacy

The Lund University research group in public diplomacy focuses on communication practices undertaken by institutions aimed at influencing foreign publics in order to advance national interests.

We conduct multidisciplinary research informed by for instance communication studies, international relations, political science, cultural geography, and sociology. Our aim is to offer leading edge research with academic and applied impact on national and international levels. Members of the group are often invited to give talks and workshops to government and business agencies and departments.

Ongoing research projects concern communicating foreign policy and practice, counter-disinformation practices, sustainability, place branding, development communication, the role of publics in public diplomacy, and national image and reputation. Read more about our researchers and projects below.

Researchers involved are:

  • Emma Björner
  • Cecilia Cassinger
  • Jesper Falkheimer
  • Alicia Fjällhed
  • Isabelle Karlsson
  • James Pamment
  • Martina Smedberg
  • Leysan Storie
  • Hui Zhao

For further information about the group, please contact Alicia Fjällhed at alicia [dot] fjallhed [at] isk [dot] lu [dot] se

Cooperation with the Swedish Institute

Since 2021, the research group in public diplomacy has a collaboration agreement with the Swedish Institute, which aims to deepen the analysis of how Sweden is perceived abroad and the development of the image of Sweden over time. The collaboration will enable competence development and knowledge exchange between the Swedish Institute and researchers in public diplomacy through, for example, commissioned research, analyzes and research collaborations, guest lectures, and joint workshops and seminars.

In 2021/22, a series of talks are arranged together with the Swedish Institute, with invited guests from the Council for the Promotion of Sweden Abroad.