The project aims to increase knowledge about how a destination's various actors, such as hotels, retail, and different associations can offer an inclusive stay for tourists with dogs. The project investigates both the needs of dog owners and how the actors at the destination can support the development of dog tourism.

The project uses several methods to collect data. Dog owners' perceptions of vacationing with a dog in Sweden are investigated through digital focus group interviews and a survey. Fieldwork will be carried out at selected destinations in Europe known to offer a welcoming destination for tourists traveling with dogs. The researchers will also collaborate with several destination management organisations in Sweden that want to become more attractive to this target group.
The research group consists of Jörgen Eksell (PI), Maria Månsson and Marlene Wiggill, Department of Strategic Communication. The project runs during 2024 and 2025.
 
You can find the press release from the R&D Fund of the Swedish Tourism & Hospitality Industry (BFUF) HERE: