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Place branding in crisis and uncertain times

Avenue with bicycles and people

From climate change disasters to the war in Ukraine and the shaky global economy, there is a growing and palpable sense of living in a time of perpetual crisis and uncertainty. How do crises and uncertain times affect place branding discourse and practice and what are the implications for research?

In October, researchers and practitioners gather at a unique world-leading conference to discuss today's challenges and increase knowledge on how place branding can be adapted and strengthened in times of crisis and uncertainty.

- Research on place branding can be used to strengthen dialogue and collaboration around places and to reshape them in a world of crisis and uncertainty, says Cecilia Cassinger, Associate Professor of Strategic Communication at Lund University and host of the conference at Campus Helsingborg.

About the IPBA Conference, 18-20 October 2023

This is the first time the annual conference of the International Place Branding Association (IPBA) is organised in the Nordic region. The conference will run for three days starting with the doctoral colloquium. Each year, the conference brings together researchers and practitioners in place branding from around the world.  Lund University, Campus Helsingborg, Kristianstad University and Halmstad University co-organise the conference with support from Helsingborg City.

During the conference, participants from different parts of the world will gather in Helsingborg for two days to explore theories and methods in place communication and place branding in relation to the major challenges of today's global crises and people's experience of uncertainty.