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Reward for the most downloaded article

front page of awarded article

Hui Zhao and Chiara Valentini are the recipients of the Karen Miller Russell Award for the Most Downloaded Article published in the Journal of Public Relations Research. 

They received the award on 7th August from the Association for Education in Journalism and Mass Communication (AEJMC) the 106th Annual Conference. The awarded paper is Navigating Turbulent Political Waters: From Corporate Political Advocacy to Scansis in the Case of NBA-China Crisis. 

This article examines how corporate political advocacy initiatives (e.g., taking stances on political issues) reinforcing corporate values can turn into a multinational corporation’s scansis. Greater details were provided in this article to unveil the complexity of managing politically divided public perceptions in an international setting.

Read the awarded article here.