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Konferens: Measuring Affective Polarization (MAP)

By Nordic MAP Network

The term affective polarization refers to the extent to which citizens feel more negatively toward other political parties than toward their own.

Researchers do not know much about the link between news media coverage and affective polarization. One way to better understand affective polarization is to measure the effects of it, for example by setting up scientific experiments. Unlike just a few years ago, the technologies to measure emotion and cognition are readily available, e.g. measuring eye movements or brain waves.

To lead the way in this important development, the Nordic MAP Network conducts three workshops in Sweden, Finland and Denmark. The workshop series gathers key stakeholders from academia and the industry in order to establish a common understanding, and to initiate empirical research projects. The first workshop will be held on March 8 at Strategic Communication, Lund University (hybrid format), and March 9 at the University of Bergen (online format).

Venue and registration March 8

The first workshop will be held in hybrid format on March 8 at the Department of Strategic Communication. Participants can join physically at Campus Helsingborg, room C312, or by register for zoom participation. To follow the seminars, please register on Twitter.
Register on twitter.

blue and red cross illustration
Bild: Unsplash by: Khashayar Kouchpeydeh

March 8: Strategic Communication, Lund University

Online and physical hybrid event are hosted by Nils Holmberg.
Nils [dot] Holmberg [at] isk [dot] lu [dot] se

Morning session: Computational Content Analysis

Open seminars and workshops on computational content analysis of text and images using natural language processing (NLP) and computer vision (CV). Program for the morning.

09.00-09.30 Introduction Lene Heiselberg (SDU), Nils Holmberg (LU) Measuring Affective Polarization: A Nordic Workshop Series

09.30-10.00 Seminar Anamaria Dutceac Segesten (eu.lu.se) Using Artificial Intelligence to Analyze Media Content

10.00-10.30 Seminar Michael Bossetta (kom.lu.se) Emotion Expression and Audience Reception in Social Media Political Campaigning

10.30-11.00 Break

11.00-11.30 Workshop Nils Holmberg (isk.lu.se) Computational Content Analysis of multimodal web pages

11.30-12.00 Workshop Johan Frid (humlab.lu.se) Machine learning and sentiment analysis of text content

12.00-13.00 Lunch

Afternoon session: Cognitive Communication Effects

Open seminars and workshops on cognitive communication effects of text and images using experiments to measure behavior and cognition in media audiences. Afternoon.

13.00-13.30 Introduction Nils Holmberg (isk.lu.se) Measuring Affective Polarization: Cognitive Communication Effects

13.30-14.00 Guided tour Maria Graziano (humlab.lu.se) Physiological Measurements at Lund Humanities Lab

14.00-14.30  Seminar Marcus Nyström (humlab.lu.se )What are eye movements, what do they indicate, and how can they be measured?

14.30-15.00 Break

15.00-15.30 Workshop Nils Holmberg (isk.lu.se) Constructing Online Survey Experiments

15.30-16.00 Seminar Nils Holmberg (isk.lu.se) Eye-tracking measurements and cognitive effects in media audiences


March 9: Bergen University

Online event hosted by Erik [dot] Knudsen [at] uib [dot] no.

Venue and registration March 9

This workshop session will be held in online format only at the University of Bergen. Zoom links for participation will be emailed and published before the event. To follow the seminars, please register on Twitter.
Register on twitter.

Afternoon session

Theme will be announced.

10-11 Introduction Erik Knudsen (UIB), Increasing the ecological validity of survey experiments: Unobtrusive logging of website browsing behavior

11-12 Lunch

12-13 Keynote 1 Bert Bakker TBA

13-16 Seminar

16-17 Keynote 2 Magdalena Wojcieszak, Polarization from political information? Not really. Why? Most people do not consume (partisan) (hard) news.